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P&G and Changing Paradigms Partner to Offer New Dreft Stain Remover

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By: TOM BRANNA

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Procter & Gamble and Changing Paradigms announced a licensing agreement under which Changing Paradigms will manufacture and sell a laundry stain remover under P&G’s Dreft brand name. The new product, Dreft Laundry Stain Remover, is designed to remove tough infant soil and stains while being gentle on the infant’s skin and clothing. Under this new licensing agreement, Changing Paradigms will produce, market and distribute Dreft Laundry Stain Remover in the United States and ...

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